Marketing and Communications

The marketing and communications office within the Division of Student Affairs offers creative and strategic solutions for your student affairs marketing and communication needs. From constructing your message and framing it in eye-catching design, our skilled team partners with you to tell your story.

Mission: Identify and implement effective methods of promoting the Division of Student Affairs that enhance the recognition of the Divisional brand and departments to all constituents.

If you are a staff member within the Division of Student Affairs, subscribe to the Daily Dispatch by emailing studentaffairs@uta.edu. This is our daily e-newsletter that includes internal announcements.

Please note that all services are available to only departments, programs, and student groups that are members of The Division of Student Affairs at UTA.

 

Staff

Stephanie McAlpine
Associate Director Communications for Student Affairs

Madeleine Eby
Graduate Intern

Justin Hidalgo
Social Media Intern

Ana Chavez
Graphic Designer

Vy Nguyen
Graphic Designer

Sawyer Howard
Videographer/Photographer

Isaac Awosere
Videographer/Photographer

Jade Myers
Lead Front-End Web Developer

Gurvir Singh Bhogal
Front-End Web Developer

Isaac Kolodny
Front-End Web Developer

Kyra J Belgica
Front-End Web Developer

Abhishek Shinde
Front-End Web Developer

Services

Please note that all services are available to only departments, programs, and student groups that are members of The Division of Student Affairs at UTA.

  • Review and approval to print departmental/programmatic marketing materials (Please note that all Division of Student Affairs departments, programs, and student group marketing materials need to be submitted to the VPSA Office for approval to be printed. Please allow at least five (5) business days for your material to be reviewed and approved.)
  • Graphic Design Services
  • Social Media Counsel/Training
  • Newsletter Counsel/Training
  • Creation of PowerPoint Templates
  • Assistance with Contacts/Ideas for Promotional Items
  • Counsel/Training on UTA Identity Guidelines
  • Program/Event Marketing Counsel
    • Please see the attached document for a list of marketing outlets on campus.

To begin the process of the VPSA Office assisting you with the marketing of your department, program or event, please submit one or more of the project request forms below based on your needs. 

THE UTA OFFICE OF MARKETING AND COMMUNICATIONS:
If you come upon a need for the creation of a large-scale marketing project, please contact the VPSA Office who will put you into touch with the UTA Office of University Advancement.

 

Marketing Guidelines

Design Guidelines

Guideline #1: Layout/Text Hierarchy When designing a poster/flyer, please type out your text before you begin designing the document. Make sure that your text is organized in way that is clear and easily understandable. Make sure that your reader will be able to understand what you're communicating at first glance. Your most important text (title, date/time/location) should be the largest/most prominent.

Guideline #2: General Messaging
Make sure that you explain the message you are conveying. If you are advertising a new program, new service, showcasing a photo that is unclear, etc. briefly explain what it means.

Guideline #3: Artwork/Photos
Do not use clipart and or pixelated/blurry photos. Also, do not use inappropriate photos, which can include memes, photos related to alcohol, violence, etc. Always try to use actual photos from programs/events or photos of campus. You can access photos from the UTA Magazine Flickr gallery.

Guideline #4: Departmental Logos
Make sure that your departmental logo is not in a white box. You can eliminate the white box by using an .eps or .ai version of your logo. You will need to have Adobe Creative Suite to open/use these types of files.

Guideline #5: UT Arlington Logos
UT Arlington faculty/staff can download many versions of the UT Arlington logos/mascot marks at www.uta.edu/identity. Please do not alter these logos in any way. This means do not change the logo colors, stretch them, combine them into other pieces of artwork, etc.

Guideline #6: Acronyms
Spell out any acronyms or any kind of internal jargon. Make sure that your reader will understand all of your messaging.

Guideline #7: Spelling
Be sure to double check your document for any kind of spelling/grammatical errors.

Guideline #8: Program Data
If you're advertising an event/program, make sure that you include the DATE, TIME, LOCATION, and CONTACT INFORMATION. Also - if registration is required, include registration information and the deadline to register by. If your event is only for a certain group of people - make sure that you include that information on your collateral.

Guideline #9: Colors
If your material/shirt/promo item is for a large University-wide event/campus tradition and or staff/student staff apparel, you must use the colors blue, orange, and white. See www.uta.edu/identity for information on the exact color codes.